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Contract Notice

Provision of a Creative & Marketing Partner for WeCare Wales

  • First published: 19 December 2024
  • Last modified: 19 December 2024
  • Record interest

     

  • This file may not be fully accessible.

  •  

Contents

Summary

OCID:
ocds-kuma6s-146860
Published by:
Social Care Wales
Authority ID:
AA0289
Publication date:
19 December 2024
Deadline date:
27 January 2025
Notice type:
Contract Notice
Has documents:
Yes
Has SPD:
No
Has Carbon Reduction Plan:
No

Abstract

Social Care Wales are seeking a seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales resource on various elements of their marketing and communications campaigns. We require a highly creative and strategic partner with expertise across TV, social media, out-of-home advertising, storytelling, and radio. They must be comfortable working with diverse media to achieve impactful, results-driven campaigns. The creative partner would work closely with the internal team, offering expert advice and support across all areas to help WeCare Wales achieve its objective of raising the positive profile of social care, childcare, play and early to support the growth and stability of the workforce. This would involve providing strategic guidance, developing creative assets, optimising marketing channels, and ensuring the messaging effectively reaches and engages target audiences. Please refer to ITT for full requirement details.

Full notice text

CONTRACT NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address


Social Care Wales

South Gate House, Wood Street,

Cardiff

CF10 1EW

UK

Procurement Team

+44 3003033444


http://www.socialcare.wales
https://www.sell2wales.gov.wales
https://www.sell2wales.gov.wales

1.2

Address from which documentation may be obtained


Social Care Wales

South Gate House, Wood Street,

Cardiff

CF10 1EW

UK


+44 3003033444


http://www.socialcare.wales

1.3

Completed documents must be returned to:


Social Care Wales

South Gate House, Wood Street,

Cardiff

CF10 1EW

UK


+44 3003033444


http://www.socialcare.wales

2 Contract Details

2.1

Title

Provision of a Creative & Marketing Partner for WeCare Wales

2.2

Description of the goods or services required

Social Care Wales are seeking a seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales resource on various elements of their marketing and communications campaigns. We require a highly creative and strategic partner with expertise across TV, social media, out-of-home advertising, storytelling, and radio. They must be comfortable working with diverse media to achieve impactful, results-driven campaigns.

The creative partner would work closely with the internal team, offering expert advice and support across all areas to help WeCare Wales achieve its objective of raising the positive profile of social care, childcare, play and early to support the growth and stability of the workforce. This would involve providing strategic guidance, developing creative assets, optimising marketing channels, and ensuring the messaging effectively reaches and engages target audiences.

Please refer to ITT for full requirement details.

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=146860.

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

2.3

Notice Coding and Classification

79340000 Advertising and marketing services
79342000 Marketing services
79342100 Direct marketing services
79961100 Advertising photography services
92111000 Motion picture and video production services
92200000 Radio and television services
92210000 Radio services
92220000 Television services
1000 WALES
1010 West Wales and The Valleys
1011 Isle of Anglesey
1012 Gwynedd
1013 Conwy and Denbighshire
1014 South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1015 Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1016 Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1017 Bridgend and Neath Port Talbot
1018 Swansea
1020 East Wales
1021 Monmouthshire and Newport
1022 Cardiff and Vale of Glamorgan
1023 Flintshire and Wrexham
1024 Powys

2.4

Total quantity or scope of tender

The contract will run initially from 1 April 2025 until 31 March 2027, with a possibility of being extended for a further 12 months, up to a total period of 3 years.

This contract will be structured with an initial budget set at zero, allowing for flexibility to align funding with evolving activity plans and funding availability throughout the financial year. As funding opportunities arise and project activities are confirmed, the budget will scale accordingly to support the required work.

3 Conditions for Participation

3.1

Minimum standards and qualification required

Please refer to ITT.

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

Time-limit for receipt of completed tenders
    27-01-2025  Time  12:00

Estimated award date
 03-03-2025

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN  CY 

4.6

Tender Submission Postbox

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx

5 Other Information

5.1

Additional Information

(WA Ref:146860)

The buyer considers that this contract is suitable for consortia bidding.

5.2

Additional Documentation

Combined ITT and Specification - WeCare Creative Partner
Appendix 1 - Pre-Qualification Questionnaire
Appendix 2 – Technical Quality Response Document
Appendix 3 – Financial and Pricing Response Document
Appendix 4 – Social Care Wales’s tone of voice guidelines
Appendix 5 – Social Care Wales’s branding guidelines
Appendix 6 - Form of Tender
Appendix 7 - WeCare Wales - Brand guidelines - ENG
Appendix 8 - WeCare Wales - Story so far 2019 - ENG
Appendix 9 - WeCare Wales - Story so far 2022 - ENG
Appendix 10 - WeCare Wales - Story so far 2024 - ENG
Combined ITT and Specification - Cymraeg - Partner Creadigol WeCare
Atodiad 1 - Holiadur Cyn-gymhwyso
Atodiad 2 - Dogfen Ymateb Ansawdd
Atodiad 3 - Dogfen Ymateb Ariannol
Atodiad 4 - Canllaw ein llais Gofal Cymdeithasol Cymru
Atodiad 5 - Canllawiau brand Gofal Cymdeithasol Cymru
Atodiad 6 - Ffurflen Tendro
Atodiad 7 - WeCare Wales - Brand guidelines - CYM
Atodiad 8 - WeCare Wales - Story so far 2019 - CYM
Atodiad 9 - WeCare Wales - Story so far 2022 - CYM
Atodiad 10 - WeCare Wales - Story so far 2024 - CYM

5.3

Publication date of this notice

 19-12-2024

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
79961100 Advertising photography services Photographic services
79342100 Direct marketing services Marketing services
79342000 Marketing services Advertising and marketing services
92111000 Motion picture and video production services Motion picture and video tape production and related services
92200000 Radio and television services Recreational, cultural and sporting services
92210000 Radio services Radio and television services
92220000 Television services Radio and television services

Delivery locations

ID Description
1017 Bridgend and Neath Port Talbot
1022 Cardiff and Vale of Glamorgan
1015 Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1013 Conwy and Denbighshire
1020 East Wales
1023 Flintshire and Wrexham
1016 Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1012 Gwynedd
1011 Isle of Anglesey
1021 Monmouthshire and Newport
1024 Powys
1014 South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1018 Swansea
1000 WALES
1010 West Wales and The Valleys

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
N/a
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

Postbox

The awarding buyer has indicated that it will accept electronic responses to this notice via the Tender Submission Postbox facility.

Submit your tender response electronically in a secure environment.

To create an electronic response please click the "Add to my interest list" button at the top of the page.

For more information on the Postbox Facility please refer to the user guide:

Q&A

Ask the buyer any questions you may have relating to this notice. To ask the buyer a question or questions please click the "View Questions and Answers" button.

Additional Documents

The following additional documents have been attached to this notice. To obtain these documents please select the individual file names below.

Current documents

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Replaced documents

There are no previous versions of these documents.


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