Contract notice
Section I: Contracting
authority
I.1) Name and addresses
Anglia Ruskin University Higher Education Corporation
Bishop Hall Lane
Chelmsford
CM1 1SQ
UK
E-mail: procurement@anglia.ac.uk
NUTS: UKH3
Internet address(es)
Main address: www.anglia.ac.uk
Address of the buyer profile: https://in-tendhost.co.uk/angliaruskinuniversity
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://in-tendhost.co.uk/angliaruskinuniversity
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://in-tendhost.co.uk/angliaruskinuniversity
Tenders or requests to participate must be sent to the abovementioned address
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Brand Distinctiveness Research and Strategy Brand Development Project
Reference number: T17/25
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
Anglia Ruskin University is an innovative global university with students from 185 countries coming to study with us.Anglia Ruskin University is looking for an agency to embark on a project to understand our "distinctiveness" within the International marketplace. The contract will involve Market Research as well as developing a Brand Strategy.
II.1.6) Information about lots
This contract is divided into lots:
Yes
Tenders may be submitted for all lots
Maximum number of lots that may be awarded to one tenderer: 2
II.2) Description
Lot No: 1
II.2.1) Title
T17/25a Brand Research
II.2.2) Additional CPV code(s)
79310000
79312000
II.2.3) Place of performance
NUTS code:
UKH3
Main site or place of performance:
Anglia Ruskin University, Bishop Hall Lane, Chelmsford CM1 1SQ.
II.2.4) Description of the procurement
Anglia Ruskin University is an innovative global university with students from 185 countries coming to study with us.
Anglia Ruskin University’s (ARU) Brand research project is required to identify and understand ARU’s ‘distinctiveness’ within the marketplace. Differentiation and brand awareness are key to us to successfully undertake our core business of teaching, learning and research. The value proposition of ARU is essential to competitively acquire students, recruit high achieving staff, draw on research partnerships and funding and engage with strategic brand partners.
We need to define the ARU brand within a global context, with a sense of identity and distinctiveness, in order to communicate a clear focus going forward. We need to understand who ARU is by examining the key drivers and motivations of our customers. Do we have clear points of difference for ARU within the local and international market? What is the awareness of ARU in the global market place, and the perceptions of our role and reputation amongst our customers and stakeholders? What are our market barriers and opportunities? How is our brand currently defined by those experiencing it? We need a thorough understanding of our brand, in order to create and inform proactive customer experiences throughout the ARU journey, and to ultimately inform the ARU story.
ARU has recently undertaken work on brand research, primarily focused on the UK market. It is recognised that this research needs to be extended to an international audience, as well as extending the work already done across the ARU community.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
100 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 12
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 2
II.2.1) Title
T17/25b Strategic Brand Development
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UKH3
Main site or place of performance:
Anglia Ruskin University, Bishop Hall Lane, Chelmsford CM1 1SQ.
II.2.4) Description of the procurement
Anglia Ruskin is an innovative global university with students from 185 countries coming to study with us.
Building brand equity through distinctiveness and awareness is key to us to successfully undertaking our core business of teaching, learning and research in a highly competitive market place. The value proposition of ARU is essential to acquire and retain students, recruit high achieving staff, engage alumni, draw on research and partnerships and funding, and engage with strategic brand partners and our local community.
The new brand strategy will be embedded in the research currently being undertaken. It is acknowledged that additional market research and / or testing may be required to inform the strategy development.
Both the strategic plan and implementation framework will inspire and engage all stakeholders in ARU. The strategic brand development will identify the proof points and enablers for ARU to realise its brand values and promise to all stakeholders. This could be, but not restricted to product portfolio, customer journeys, accessibility, student and customer service activity, alumni, networking and research.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
200 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 12
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
As detailed in the Selection Questionnaire document.
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
III.2) Conditions related to the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
11/05/2018
Local time: 12:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.4) Procedures for review
VI.4.1) Review body
Anglia Ruskin University Higher Education Corporation
Bishop Hall Lane
Chelmsford
CM1 1SQ
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
Anglia Ruskin University will incorporate a standstill period at the point information on the award of the contact is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 nº 102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive knowledge of breach.
VI.5) Date of dispatch of this notice
09/04/2018