Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Middlemarch Business Park
Coventry
CV3 4SU
UK
Contact person: Sarah Waters
E-mail: procurement@ahdb.org.uk
NUTS: UK
Internet address(es)
Main address: https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
Address of the buyer profile: https://defra-family.force.com/s/Welcome
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Agriculture
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
2024-729 AHDB France requirements for graphic design & communications (Website maintenance/Digital actions/Content creation/Print)
Reference number: 2024-729
II.1.2) Main CPV code
79822500
II.1.3) Type of contract
Services
II.1.4) Short description
AWARDED - AHDB France intend to procure a digital agency, preferably based in France and specialising in the food sector for graphic design and communications requirements.<br/>The successful agency must be able to meet the needs of AHDB in terms of 4 main areas, shown below:<br/>1) Website design and development<br/>2) Digital Content creation (SEO driven articles, graphics and videos)<br/>3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels<br/>4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos etc
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
100 000.00
EUR
II.2) Description
II.2.2) Additional CPV code(s)
79822500
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
France
II.2.4) Description of the procurement
AHDB France intend to procure a digital agency, preferably based in France and specialising in the food sector for graphic design and communications requirements.<br/>The successful agency must be able to meet the needs of AHDB in terms of 4 main areas, shown below:<br/>1) Website design and development<br/>2) Digital Content creation (SEO driven articles, graphics and videos)<br/>3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels<br/>4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos etc. The maximum budget is €100 K for the first year, VAT excluded, and up to 150K per annum for the following 2 years therefore there is the potential for a total contract amount of €400k if all extensions are taken up by AHDB.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 80
Price
/ Weighting:
20
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2024/S 000-039414
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
07/03/2025
V.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from EU Member States: 2
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
AGENCE IF
443919303
14 rue de Tournon, Paris, France
Paris
75006
UK
E-mail: marc.boucharlat@armstrong.space
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 80 000.00
EUR
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Middlemarch Business Park
Coventry
CV3 4SU
UK
E-mail: procurement@ahdb.org.uk
Internet address(es)
URL: https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
VI.4.2) Body responsible for mediation procedures
DEPARTMENT OF ENVIRONMENT, FOOD AND RURAL AFFAIRS
Seacole Building, 2 Marsham Street
London
SW1P 4DF
UK
Internet address(es)
URL: https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs
VI.5) Date of dispatch of this notice
14/03/2025