Description of the goods or services required
1.0 Summary of the Brief
1.1 Pembrokeshire Inspired is inviting an experienced, imaginative and collaborative IT consultancy to tender for a contract to deliver:
• an app [to engage audiences across the county in its arts and county cultural offer through up-to-date what’s on information and related content] and
• a website [providing a platform for arts and cultural professionals in terms of continuous professional development, alongside a web version of the app in terms of what’s on information for audiences].
1.2 The app and website our audiences asked for, via pre-pandemic, public countywide consultation, sprang from a sense of isolation, a disconnect from access to cohesive arts and cultural opportunities, travel time issues and financial challenges. There is now an even greater need due to the Covid-19 crisis. It needs to assist in rejuvenating the arts, as the Covid-19 pandemic has undeniably had a detrimental effect on the sustainable future of the arts and with regard to access through the arts to enhanced learning opportunities, mental health and wellbeing for our audiences. We wish to assist and support the sector and our audiences in a process of rejuvenating and re-engagement through our exciting new app and website development.
1.3 The role requires the consultant to work collaboratively with the Core Team at Pembrokeshire Inspired and participate in some active co-creation work with audiences.
2.0 Introduction to Pembrokeshire Inspired:
2.1 Pembrokeshire Inspired is a consortia of cultural sector partners in receipt of LEADER European funding via the Welsh Government in Pembrokeshire which include a range of public, private, third and commercial sector partners namely:
Arwain Sir Benfro
PLANED
Pembrokeshire County Council
Pembrokeshire Coast National Park
Span Arts
Tenby Museum and Art Gallery
West Wales Art Centre
iDeA Architects Haverfordwest
See our Facebook site for an idea of how we have been trialling ideas to date https://www.facebook.com/YsbrydoliSirBenfroPembrokeshireInspired
3.0 Background and Context
3.1 The organisations involved in Pembrokeshire Inspired already have differing types of online presence and a degree of access to digital marketing, online sales and digital listings. However, the digital offering of each organisation is not common or shared across the group but instead serves a specific purpose to promote the individual organisations.
3.2 The people of Pembrokeshire, and those who visit the area, are also not uniform in their awareness of or access to physical and digital services, particularly so when it comes to arts.
3.3 Different businesses and organisations in the partnership do make use of digital sales and marketing, social media promotion, commercial technology, such as contactless payment, and have local digital records.
3.4 There is very limited use of shared technology platforms, and most organisations are running their IT through different partners with no overarching strategy to link them. The grassroots community provision across the county is strongly characterised by small local Facebook groups for villages and towns as well as Instagram use.
3.5 The public consultation and working groups that took place during 2019 reiterated that a gap exists in which potential consumers of cultural/arts offerings struggle to find the places and events that are available to them in the parts of the county that are accessible to them.
Team
Lead: Sue Davies Cultural & Heritage Associates
Commissioning body: Arwain Sir Benfro
Administrative co-ordinators: PLANED
Reference Material
The Core Team like the following examples:
For the ‘what’s on’ aspect of the brief
• Leeds Inspired website example www.leedsinspired.co.uk;
• Cardigan Town app via Google Play
For the arts/cultural professionals aspect of the brief
• Cornwall Museum Partnership https://www.cornwallmuseumspartnership.org.uk/
4.0 Requirement
4.1 The consultant’s direct point of contact will be the Project Manager Sue Davies. As part of the commission, the project plan needs to factor in time for working with the Pembrokeshire Inspired Team and with potential audiences/users, particularly young adults. The potential for co-creation with audiences in terms of content creation is a desirable outcome.
4.2 The Contractor will produce, deliver and launch an engaging easy to use/access app and website.
Both the app and website must:
• Be compliant to latest DDA/Equality Act guidelines and best practice on accessibility
• Be fully bilingual [Welsh and English]. Note this could be achieved by producing 2 separate apps and websites [i.e. one in English and one in Welsh which are otherwise identical] or a single app and a single website which contains both languages. The client preference is the former, particularly for the app where space will be at a premium.
• Provide Audience Analytics. The app and website should make use of data capture tools and provide full reporting on their reach
• Include rich and inspiring content. While the partnership group will be able to provide some content in terms of text, images and potentially some video content from their own organisations, an important part of this brief is the development of an overarching bold brand identity, consistent style, and consistent editorial approach to content on both the app and website
The website must:
• contain an appropriate live version of the app content [potentially slim line version] to enable audiences to access what’s on data without the app
• arts members’ password protected section [not for the public] with access to various pages of information including:
o mentoring
o continuous professional development offer;
o funding assistance
o arts awards opportunities
• Desirable feature - contain a sales ‘shop window’ e-commerce platform/functionality for artists and makers
The app must:
• Provide a one-stop shop of information about culture and arts ‘what’s on’ activity across Pembrokeshire including venues and venue-based activity, events and activities at non-traditional venues and outdoor spaces, online activities and events, etc., both paid and free.
• link to third party sites offering additional access and bookings/payment functionality for events (the partnership does not want to replicate existing services, but act as a hub for information)
• Be location sensitive/aware, highlighting events and activities that are close to the user’s location as well as providing other user selected filters beyond proximity
• Be easy to use and intuitive
• Available on all the major platforms - mobile adaptive
• An offline mode to allow users to access limited downloaded or cached information if network connectivity is absent
• Easy to upload and update information by a wide range of different events/activity approved providers and venues with new content on ‘whats on’. Ability to control who has authorization rights for publication
• Be flexible/modular in design to enable future developments over time
• Highly desirable - Be produced by actively working with audiences particularly young people on elements of co-creation especially in content creation .
4.3 For the successful candidate we shall make our Audience Agency Pembrokeshire report available detailing county audience demographics and their cultural access
4.4 On completion of the app and website:
• Comprehensive training must be provided to the core team in the functionality, management and maintenance of both the app and website, including written materials to enable the team to train others as and when needed
• Ownership and all copyright will be handed over in its entirety to Pembrokeshire Inspired who will be responsible for ongoing maintenance, updates and any further work
NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=106143.
The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.
Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.
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