Contract notice
Section I: Contracting
authority
I.1) Name and addresses
AHDB (Defra Network eTendering Portal)
Middlemarch Business Park
Coventry
CV3 4SU
UK
Contact person: Sarah Waters
E-mail: procurement@ahdb.org.uk
NUTS: UK
Internet address(es)
Main address: https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
Address of the buyer profile: https://defra-family.force.com/s/Welcome
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://defra-family.force.com/s/Welcome
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://defra-family.force.com/s/Welcome
Tenders or requests to participate must be sent to the abovementioned address
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Agriculture
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
2024-729 AHDB France requirements for graphic design & communications (Website maintenance/Digital actions/Content creation/Print)
Reference number: 2024-729
II.1.2) Main CPV code
79822500
II.1.3) Type of contract
Services
II.1.4) Short description
AHDB France intend to procure a digital agency, preferably based in France and specialising in the food sector for graphic design and communications requirements. <br/>The successful agency must be able to meet the needs of AHDB in terms of 4 main areas, shown below:<br/>1) Website design and development<br/>2) Digital Content creation (SEO driven articles, graphics and videos)<br/>3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels<br/>4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos etc<br/>Proposals must be submitted in French. 80% of the documents are produced in French, 20% in English. <br/>The maximum budget is €100 K for the first year, VAT excluded, and up to 150K per annum for the following 2 years therefore there is the potential for a total contract amount of €400k if all extensions are taken up by AHDB. <br/>The closing date and time for this opportunity is NOON on the 20th January 2025.<br/>Initial contract period is for 1 year with the option to extend by 1+1<br/>The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB’s e-Sourcing portal.
II.1.5) Estimated total value
Value excluding VAT:
275 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
79822500
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
France
II.2.4) Description of the procurement
AHDB France wishes to select a digital agency preferably based in France, which specializes in the food sector. This agency must be able to meet the needs of AHDB in terms of 4 main areas, as listed below:<br/><br/>1) Website design and development <br/><br/>2) Digital Content creation (SEO driven articles, graphics and videos)<br/><br/>3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels<br/><br/>4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos…<br/><br/>The successful agency must have the expertise and experience to cover all aspects of the requirements set out within the specification. <br/><br/>The agency will be required amongst other requirement to provide artwork, design files, wording of all documents and items relating to the marketing and the promotional activities of the Quality Meat from Britain brand in France.<br/>The ultimate objective of the successful agency is to create a strong and positive image of the British beef and lamb industry in France through the Quality Meat from Britain brand. The focus will be on promoting the key messages of the brand, highlighting taste, natural production methods, freshness, animal welfare standards, environmental responsibility, consistency, regularity of supply through the Quality Meat from Britain brand.<br/>The target audience is B2B, and includes red-meat importers, wholesalers, retailers, head butchers, chefs, food service professionals…<br/><br/>The successful agency will be required to provide artwork, design, and wording of all documents and items relating to the marketing and promotional activities of Quality Meat from Britain in France, as set out within this specification.<br/>Please register and refer to the Specification of Requirements on the Atamis portal if you are interested in this tender opportunity.
II.2.5) Award criteria
Criteria below:
Quality criterion: Quality
/ Weighting: 80
Price
/ Weighting:
20
II.2.6) Estimated value
Value excluding VAT:
275 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start:
01/04/2025
End:
31/03/2028
This contract is subject to renewal: Yes
Description of renewals:
Initial 1 year contract with options to extend by 1+1
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
As per tender documents
III.2) Conditions related to the contract
III.2.2) Contract performance conditions
As stated within the tender documents
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
20/01/2025
Local time: 12:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
FR
IV.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7) Conditions for opening of tenders
Date:
20/01/2025
Local time: 13:00
Place:
AHDB HQ (UK)
Information about authorised persons and opening procedure:
Procurement Managers
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.4) Procedures for review
VI.4.1) Review body
AHDB (Defra Network eTendering Portal)
Middlemarch Business Park
Coventry
CV3 4SU
UK
E-mail: procurement@ahdb.org.uk
Internet address(es)
URL: https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
VI.4.2) Body responsible for mediation procedures
Defra Network eTendering Portal
Seacole Building, 2 Marsham Street
London
SW1P 4DF
UK
Internet address(es)
URL: https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs
VI.5) Date of dispatch of this notice
06/12/2024