CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

1.3

Completed documents must be returned to:

As in 1.1

2 Contract Details

2.1

Title

Invitation to Tender - Creative Campaign Creation for Keep Wales Tidy, Roadside Litter Campaign

2.2

Description of the goods or services required

To create one core concept to underpin a campaign which will make vehicle drivers change their behavior around the throwing of litter from vehicles

To deliver a full creative campaign based on this core concept.

To design and create a suite of campaign assets with the use of designed icons (not images) for outdoor advertising, web and social media

Campaign will be used within audio advertising, on outdoor signage, bin stickers, web and social media.

Campaign will be focused on four themes (tbc), chosen from a recent roadside litter survey carried out by Keep Wales Tidy targeting commercial drivers, but likely to include national pride, worker safety and enforcement.

All creative design MUST adhere to Caru Cymru and RDP brand guidelines as seen in the attached brand guideline documents.

The chosen agency will be expected to liaise with the chosen outdoor advertising agency to create size and format specific signage designs and messaging for DAX advertising.

A representative from the chosen agency must be able to attend a roadside litter workshop on Wednesday 26 January between 1pm and 2.30pm.

Attend regular meetings with KWT team to agree design and messaging.

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=117293.

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

Budget £8,000 + vat

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

Full Brief attached.

(WA Ref:117293)

5.2

Additional Documentation

5.3

Publication date of this notice