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Summary

OCID:: ocds-kuma6s-117293
Published by:: Keep Wales Tidy
Authority ID:: AA1164
Publication date:: 11 March 2022
Deadline date:: -
Notice type:: Contract Award Notice
Has documents:: No
Has SPD:: No
Has Carbon Reduction Plan:: N/A

Abstract

To create one core concept to underpin a campaign which will make vehicle drivers change their behavior around the throwing of litter from vehicles To deliver a full creative campaign based on this core concept. To design and create a suite of campaign assets with the use of designed icons (not images) for outdoor advertising, web and social media Campaign will be used within audio advertising, on outdoor signage, bin stickers, web and social media. Campaign will be focused on four themes (tbc), chosen from a recent roadside litter survey carried out by Keep Wales Tidy targeting commercial drivers, but likely to include national pride, worker safety and enforcement. All creative design MUST adhere to Caru Cymru and RDP brand guidelines as seen in the attached brand guideline documents. The chosen agency will be expected to liaise with the chosen outdoor advertising agency to create size and format specific signage designs and messaging for DAX advertising. A representative from the chosen agency must be able to attend a roadside litter workshop on Wednesday 26 January between 1pm and 2.30pm. Attend regular meetings with KWT team to agree design and messaging.

Full notice text

CONTRACT AWARD NOTICE – NATIONAL

Notice Type: SERVICES

1 Authority Details

1.1 Authority Name and Address

Official Name: Keep Wales Tidy
Postal Address: 33 - 35 Cathedral Road,
Town: Cardiff	Postal Code: CF11 9HB	Country: UK
For the attention of: Holly Aspey	Telephone: +44 2920756767
E-Mail:	Fax:
Internet Address (URL): www.keepwalestidy.cymru

2 Contract Details

2.1 Title

Invitation to Tender - Creative Campaign Creation for Keep Wales Tidy, Roadside Litter Campaign

2.2 Description of the contract

To create one core concept to underpin a campaign which will make vehicle drivers change their behavior around the throwing of litter from vehicles

To deliver a full creative campaign based on this core concept.

To design and create a suite of campaign assets with the use of designed icons (not images) for outdoor advertising, web and social media

Campaign will be used within audio advertising, on outdoor signage, bin stickers, web and social media.

Campaign will be focused on four themes (tbc), chosen from a recent roadside litter survey carried out by Keep Wales Tidy targeting commercial drivers, but likely to include national pride, worker safety and enforcement.

All creative design MUST adhere to Caru Cymru and RDP brand guidelines as seen in the attached brand guideline documents.

The chosen agency will be expected to liaise with the chosen outdoor advertising agency to create size and format specific signage designs and messaging for DAX advertising.

A representative from the chosen agency must be able to attend a roadside litter workshop on Wednesday 26 January between 1pm and 2.30pm.

Attend regular meetings with KWT team to agree design and messaging.

2.3 Notice Coding and Classification

a) Commodity Codes

	Code		Description
	79000000		Business services: law, marketing, consulting, recruitment, printing and security
	79340000		Advertising and marketing services
	79342000		Marketing services

b) Delivery Location/Area

	Code		Location
	1000		WALES
	1010		West Wales and The Valleys
	1011		Isle of Anglesey
	1012		Gwynedd
	1013		Conwy and Denbighshire
	1014		South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
	1015		Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
	1016		Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
	1017		Bridgend and Neath Port Talbot
	1018		Swansea
	1020		East Wales
	1021		Monmouthshire and Newport
	1022		Cardiff and Vale of Glamorgan
	1023		Flintshire and Wrexham
	1024		Powys

2.4 Estimated Total Value

8000 GBP

3 Procedure

3.1 Type of Procedure

Single stage

4 Award of Contract

4.1 Successful Bidders

4.1.1 Name and Address of successful supplier, contractor or service provider

Contract No:

Official Name: Droplet
Postal Address: Fron, Allt Goch, Cwm-Y-Glo,
Town: Caernarfon	Postal Code: LL554DW	Country: UK
For the attention of:	Telephone:
E-Mail:	Fax:
Internet Address (URL): www.droplet.co.uk

5 Other Information

5.1 Reference number attributed to the notice by the contracting authority

N/a

5.2 Date of Contract Award

11-03-2022

5.3 Number of tenders received

5.4 Other Information

(WA Ref:119514)

Relates to the following project/programme financed by EU Community Funds: Caru Cymru has received funding through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

5.5 Additional Documentation

N/a

5.6 Publication date of this notice:

11-03-2022

SF 53

Coding

Commodity categories

ID	Title	Parent category
79340000	Advertising and marketing services	Market and economic research; polling and statistics
79000000	Business services: law, marketing, consulting, recruitment, printing and security	Other Services
79342000	Marketing services	Advertising and marketing services

Delivery locations

ID	Description
1017	Bridgend and Neath Port Talbot
1022	Cardiff and Vale of Glamorgan
1015	Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1013	Conwy and Denbighshire
1020	East Wales
1023	Flintshire and Wrexham
1016	Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1012	Gwynedd
1011	Isle of Anglesey
1021	Monmouthshire and Newport
1024	Powys
1014	South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1018	Swansea
1000	WALES
1010	West Wales and The Valleys

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID	Description
There are no alert restrictions for this notice.

Document family

Notice details
JAN384303: Invitation to Tender - Creative Campaign Creation for Keep Wales Tidy, Roadside Litter Campaign Publication date: 06 January 2022 Deadline date: 21 January 2022 00:00 Notice type: Contract Notice Authority name: Keep Wales Tidy
MAR391358: Invitation to Tender - Creative Campaign Creation for Keep Wales Tidy, Roadside Litter Campaign Publication date: 11 March 2022 Notice type: Contract Award Notice Authority name: Keep Wales Tidy

About the buyer

Main contact:: N/a
Admin contact:: N/a
Technical contact:: N/a
Other contact:: N/a

Further information

Date	Details
No further information has been uploaded.

Invitation to Tender - Creative Campaign Creation for Keep Wales Tidy, Roadside Litter Campaign

Contents

Summary

Abstract

Full notice text

CONTRACT AWARD NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

2 Contract Details

2.1

Title

2.2

Description of the contract

2.3

Notice Coding and Classification

2.4

Estimated Total Value

3 Procedure

3.1

Type of Procedure

4 Award of Contract

4.1

Successful Bidders

4.1.1

Name and Address of successful supplier, contractor or service provider

5 Other Information

5.1

Reference number attributed to the notice by the contracting authority

5.2

Date of Contract Award

5.3

Number of tenders received

5.4

Other Information

5.5

Additional Documentation

5.6

Publication date of this notice: