Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Middlemarch Business Park
Coventry
CV3 4SU
UK
Contact person: Sarah Waters
E-mail: procurement@ahdb.org.uk
NUTS: UK
Internet address(es)
Main address: https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
Address of the buyer profile: https://defra-family.force.com/s/Welcome
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Agriculture
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
PR and Event agency in the food sector (Paris region)
II.1.2) Main CPV code
79416000
II.1.3) Type of contract
Services
II.1.4) Short description
AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region.<br/><br/>The agency will be responsible for assisting AHDB in the organisation of 3 main events:<br/><br/>• Top Pros (for Head butchers)<br/>• Vintage beef/lamb events <br/>• Escoffier for Chefs and Colmar Frais for food service<br/>• Also support for some smaller events will be required on top of the above three categories<br/><br/>The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
733 333.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
France
II.2.4) Description of the procurement
AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region.<br/><br/>The agency will be responsible for assisting AHDB in the organisation of 3 main events:<br/><br/>• Top Pros (for Head butchers)<br/>• Vintage beef/lamb events <br/>• Escoffier for Chefs and Colmar Frais for food service<br/>• Also support for some smaller events will be required on top of the above three categories<br/><br/>The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements.<br/>The objective for this tender is to communicate on the assets of British beef and lamb, with the ability to target all protagonists of the meat sector in France, this includes the likes of:<br/><br/>• Head butchers<br/>• Wholesalers<br/>• Buyers<br/>• Chefs<br/>• Food service<br/><br/>This will be achieved through a comprehensive strategy, using a mix of publications, events and influence.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2024/S 000-036018
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
25/02/2025
V.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from EU Member States: 2
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
AUGUSTE and LOUISE
443919303
37 rue du Fossé des Treize, France, 6700
France
67000
UK
E-mail: benjamin@augusteetlouise.com
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
Lowest offer:
220 000.00
GBP
/ Highest offer:
880 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Middlemarch Business Park
Coventry
CV3 4SU
UK
E-mail: procurement@ahdb.org.uk
Internet address(es)
URL: https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
VI.4.2) Body responsible for mediation procedures
DEPARTMENT OF ENVIRONMENT, FOOD AND RURAL AFFAIRS
Seacole Building, 2 Marsham Street
London
SW1P 4DF
UK
Internet address(es)
URL: https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs
VI.5) Date of dispatch of this notice
04/03/2025