CONTRACT AWARD NOTICE – OFFICIAL JOURNAL

Section I: Contracting Authority

I.1)

Name, Address and Contact Point(s)

I.2)

Type of contracting Authority and Main Activity or Activities

Ministry or any other national or federal authority, including their regional or local sub-divisions National or federal agency/Office Regional or local Authority Regional or local Agency/Office Body governed by public law European Institution/Agency or International Organisation

General public services Defence Public order and safety Environment Economic and financial affairs Health Housing and community amenities Social protection Recreation, culture and religion Education Other (Please specify): marine transport

Section II: Object of the Contract

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting authority

CMAL 0111 for the Provision of PR and Marketing Services.

II.1.2(a))

Type of works contract

II.1.2(b))

Type of supplies contract

II.1.2(c))

Type of service contract

II.1.2)

Main site or location of works, place of delivery or performance

Port Glasgow.

II.1.3)

This notice involves a framework agreement

II.1.4)

Short description of the contract or purchase(s)

This procurement process is intended to secure the services of an experienced PR and Marketing agency that will significantly raise our profile whilst delivering a range of services at varying frequencies to maintain, develop and defend the reputation and identity of CMAL.

The range of services described in the scope is not an exhaustive list of requirements, we reserve the right to expand or change our Marketing or PR requirements during the period of any contract that is awarded after this tendering process.

Therefore we want the successful agency to work in partnership with the CMAL team to lead and shape our approach to deliver our ambitions.

Goal

To promote CMAL to its key audiences by:

— Developing campaigns and ideas which promote and position CMAL in the Maritime sector.

— To raise the CMAL profile nationally and locally in local and regional media.

— Tell CMAL success stories in human, technical and commercial terms highlighting the benefits of projects and work undertaken.

— Demonstrate leadership and expertise within our key target sectors.

— To manage media crises.

— To aid CMAL in managing communications within the political arena.

The successful company will help us to reinforce these through the creation of a first class relationship with national media as well as trade and regional press. We have started to use new media such as Facebook, Twitter and want support to exploit all channels available to us and to enable consistent communication with media, Government, ferry operators and employees.

CMAL Brand ambitions (how we want to be known):

— A strong reputation for delivering promises and ambitions.

— Highly regarded by our customers for our service delivery.

— Knowledgeable in our areas of expertise (and sought after for our views).

— Leading the field in services such as Ship and Harbour design and build.

CMAL Communications Objectives

— To inform and educate key audiences on the achievements and progress of CMAL.

— To develop and enhance our reputation for ship design and build as well as harbour maintenance and improvement.

— Development of a Stakeholder Management and engagement plan.

— To promote our areas of expertise and specialism.

— To build strong relationships and a reputation for working effectively with our ferry operator.

— To ensure senior management are equipped to communicate effectively with all target stakeholders.

— To minimise/neutralise potential negative issues.

Target Audiences

— Current customers for targeted messages.

— Communities of the islands which we serve.

— Key Stakeholders (Scottish Government and Partnership Agencies).

— Government and Influencers (local authorities, MP's, councillors).

— Other Partners (support providers, public services).

— Employees and potential recruits.

Key Requirements

The successful agency will inform us how best to achieve these aims and not be limited by this list as it is not exhaustive but an indication on what may be required:

— To provide consultative, creative and expert advice on engaging audiences. Handling of all media enquiries and minimising the impact of negative stories.

— Writing and selling in of strategic press releases and full photography service.

— Ad-hoc copy writing, proofing and sub editing of internally produced press releases.

— Identification of speaking or commenting opportunities for specific purposes.

— Develop a media approach based on key themes which support the brand and our vision and values.

— Ability to link PR activity with other communication channels to develop strong campaigns.

— Identify event opportunities and develop close relationships with CMAL senior management team.

— Manage the CMAL Website www.cmassets.co.uk

— Manage Annual Accounts Preparation and submission including Gaelic services.

II.1.5)

Common Procurement Vocabulary (CPV)

II.1.6)

Contract covered by the government procurement agreement (GPA)

II.2)

Total final value of the contract(s)

II.2.1)

Total final value of the contract(s)

Section IV: Procedure

IV.1)

Type of procedure

IV.1.1)

Type of procedure

IV.2)

Award criteria

IV.2.1)

Award criteria

IV.2.2)

An electronic auction has been used

IV.3)

Administrative information

IV.3.1)

File reference number attributed by the contracting authority

CMAL0111

IV.3.2)

Previous publication(s) concerning the same contract

Other previous publications

Section V: Award of contract

Contract No:

V.1)

Date of contract award:

V.2)

Numbers of offers received:

V.3)

Name and address of economic operator to whom the contract has been awarded

V.4)

Information on value of contract

V.5)

The contract is likely to be subcontracted

Short description of the value/proportion of the contract to be subcontracted

Section VI: Complementary Information

VI.1)

Contract related to a project and/or programme financed by community funds?

VI.2)

Additional Information

(SC Ref: 494306).

VI.3)

Procedures for appeal

VI.3.1)

Body responsible for appeal procedures

Body responsible for mediation procedures

VI.3.2)

Lodging of appeals

VI.3.3)

Service from which information about the lodging of appeals may be obtained

VI.4)

Dispatch date of this Notice