Contract notice
Section I: Contracting
authority
I.1) Name and addresses
Anglia Ruskin University Higher Education Corporation
Bishop Hall Lane
Chelmsford
CM1 1SQ
UK
Contact person: procurement
E-mail: procurement@Anglia.ac.uk
NUTS: UKH3
Internet address(es)
Main address: www.anglia.ac.uk
Address of the buyer profile: https://in-tendhost.co.uk/angliaruskinuniversity
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://in-tendhost.co.uk/angliaruskinuniversity
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://in-tendhost.co.uk/angliaruskinuniversity
Tenders or requests to participate must be sent to the abovementioned address
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Integrated Advertising Agency
Reference number: T17/36
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Anglia Ruskin University is seeking to identify and appoint an integrated advertising agency, to create, design, implement and evaluate campaigns. These campaigns are both student recruitment campaigns and strategic brand building campaigns. The appointed agency will need to be proficient in creative strategy, customer targeting, media buying and planning including out of home, programmatic, attribution modelling, paid social media, search engine marketing (SEM), content marketing, content automation, data-driven marketing. The agency will work in collaboration with other agencies for digital services, brand and internal faculties and departments to support the vision of Anglia Ruskin as being a digitally centric Higher Education provider.
II.1.5) Estimated total value
Value excluding VAT:
1 650 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
79341000
79341100
79341200
79341400
79341500
79342000
79342100
79342200
II.2.3) Place of performance
NUTS code:
UKH3
Main site or place of performance:
Bishop Hall Lane, Chelmsford, CM1 1SQ.
II.2.4) Description of the procurement
Anglia Ruskin University is seeking to identify and appoint an integrated advertising agency, to create, design, implement and evaluate campaigns. These campaigns will be both student recruitment campaigns and strategic brand building campaigns.
Student Recruitment campaigns focus on awareness, recruitment and conversion through the sales funnel. This is for the main UCAS cycle and the critical ‘clearing’ cycle. Utilising expertise creative strategy, customer targeting, media buying and planning including out of home, programmatic, attribution modelling, paid social media, search engine marketing (SEM), content marketing, content automation, data-driven marketing. This could also include home, EU and international markets.
Brand Awareness campaigns will support the very top of the sales funnel, ‘awareness’, and could encompass a wider audience, community, alumni, business partners as well as potential students.
It is expected that the digital marketing agency will work in collaboration with other agencies for digital services, brand and internal faculties and departments.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 24
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
Envisaged number of candidates: 5
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend for 2 x 12 month periods.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
As detailed in the selection questionnaire document.
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
III.2) Conditions related to the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
19/06/2018
Local time: 12:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.4) Procedures for review
VI.4.1) Review body
Anglia Ruskin University Higher Education Corporation of
Bishop Hall Lane
Chelmsford
CM1 1SQ
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
Anglia Ruskin University will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who have been harmed or ate at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland)within 30 days of knowledge or constructive knowledge of breach.
VI.5) Date of dispatch of this notice
16/05/2018