CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

1.3

Completed documents must be returned to:

2 Contract Details

2.1

Title

Media Buying Services/Gwasanaethau Prynu Cyfryngau

2.2

Description of the goods or services required

S4C is seeking through this tender process to appoint a company to advise, plan, book and review media campaigns promoting S4C programmes and services.

Examples of our key objectives would be to:

i) Raise awareness and encourage trial of new programme offering/services available with light and current non-viewers;

ii) Raise awareness of S4C and S4C Clic;

iii) Drive viewing – linear and on-demand.

Companies should be able to demonstrate a successful track record in media buying as well as a proven understanding of Wales and the Welsh media environment. Experience in television marketing and promotions would be an advantage.

As a broadcaster and a media owner ourselves, we aim to maximise the use of our own airtime by the strategic scheduling of programme promotions. We also have social media accounts which we use to engage with our followers and promote our work. Work relating to promos and social media is undertaken internally and it is envisaged that these elements of our work will be developed substantially over the coming years. S4C may also look to increase its capacity to undertake digital campaigns inhouse in future.

Over the coming years we will be looking to deliver innovative, impactful advertising that engages audiences beyond our traditional viewership, with re-engaging the ‘lost audience’ (i.e. Welsh speakers who do not currently engage with us) forming a key part of our 22 Strategy. The current marketing strategy puts digital first. Other media such as Out Of Home, radio and TV are used for amplification and brand visibility. Stunts and events are used to support shareability online and create press interest.

S4C requires the successful tenderer to:

• plan and advise on media campaigns for projects briefed by S4C across any and all media including but not limited to outdoor, radio, television, press, ambient and digital;

• negotiate favourable rates with media owners;

• be able to respond to short lead times and booking requests;

• be responsible and accountable for clear communication of correct specifications and delivery requirements between the media owners and S4C staff;

• evaluate campaigns;

• keep S4C abreast of new media developments and promotion opportunities in Wales;

• script/music clearance;

• offer advice on best practice;

• attend meetings virtually or at S4C Cardiff offices as required; and

• work in a collaborative and complementary way with S4C inhouse campaigns especially in relation to social media and inhouse projects (where relevant).

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=110689.

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

The contract is for a three year term with an option to extend for a further 12 months

3 Conditions for Participation

3.1

Minimum standards and qualification required

Companies should be able to demonstrate a successful track record in media buying as well as a proven understanding of Wales and the Welsh media environment. Experience in television marketing and promotions would be an advantage.

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

Welsh

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

Tender Language: Tenders may be submitted in Welsh or English, and tenders submitted in Welsh will be treated no less favourably than a tender submitted in English

S4C shall not be bound to accept any tender and reserves the right: a) to withdraw from and/or abandon and/or defer this procurement at any time; and/or b) not to award any contract as a result of this procurement.

For further information concerning S4C’s requirements and this tender process please refer to the Invitation to Tender, a copy of which is attached to this notice or can be obtained via the S4C website (www.s4c.cymru) by clicking on “tenders” and following the link.

Candidates must obtain and complete the Invitation to Tender available with this notice or at http://www.s4c.cymru/tendrau/e_index.shtml The ITT will be available on the S4C website in both English and Welsh within 48 hours of publication. Applications not submitted in accordance with the ITT will not be considered.

S4C reserves the right not to proceed with the award of this contract at any stage of the tendering process and not to accept any tenders submitted.

Freedom of Information

S4C is subject to the provisions of the Freedom of Information (“FOI”) Act 2000. Information supplied by any candidate to S4C may be disclosable by S4C under the provisions of the FOI Act. If any candidate considers that any information supplied by it to S4C pursuant to this Contract Notice is commercially sensitive or confidential in nature, this should be highlighted explicitly and the reasons for its sensitivity set out in full in the tender response. This will enable S4C to take account of such sensitivity or confidentiality in deciding whether to release the information in response to freedom of information requests. However, candidates accept that S4C may disclose such information in response to any request under the FOI Act if S4C determines that it is appropriate to do so.

Data Protection

By submitting a tender response, Candidates authorise S4C to process all information provided as part of their application in accordance with the Data Protection Act 2018 and confirm that they have obtained all necessary third party consents to enable S4C to do so.

(WA Ref:110689)

5.2

Additional Documentation

5.3

Publication date of this notice