Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Zero Waste Scotland Ltd
Ground Floor, Moray House, Forthside Way
Stirling
FK8 1QZ
UK
Contact person: Claire Allan
Telephone: +44 1786433930
E-mail: procurement@zerowastescotland.org.uk
NUTS: UKM
Internet address(es)
Main address: http://www.zerowastescotland.org.uk/
Address of the buyer profile: https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA20802
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Environment
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Communications Framework (Creative, Design, Digital, PR, Print, Media Monitoring, Communication Support)
Reference number: O1T2-P7.22.01
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
Zero Waste Scotland required the service provision of a Communications Framework which included the following services: creative, design, digital, public relations, print, media monitoring to support Zero Waste Scotlands work and also specific communications support for our partner local authorities. This Framework will
replace a number of contracts that are currently coming to an end.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
9 000 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Digital Marketing Services
II.2.2) Additional CPV code(s)
72212481
72212480
48481000
48480000
79342000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Zero Waste Scotland required a single Supplier to provide Digital Marketing Services, to support our work in encouraging citizens and businesses to move to a circular economy, to support our in-house team, both strategically and tactically, and to support outstanding campaigns that engage and motivate our key audiences and ensure a best-in-class experience for our users.
Digital marketing services will be required to support our in-house team in developing and implementing campaigns and BAU digital activity. The agency will act as an extension of the Digital team, providing day-to-day advice and support on a range of activities, such as:
*Messaging development for digital campaigns
*Research to support digital marketing activities
*Digital content creation e.g. animations, video, web content
*Digital media buying
*Digital marketing support
*Social media strategy and management
*Digital strategy
*SEO services
*Paid advertising support
*Measurement and evaluation, including automated reports and dashboards
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60
Price
/ Weighting:
40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
We required 1 Supplier per Lot under this Framework Agreement
Lot No: 2
II.2.1) Title
Digital & Web Development Services
II.2.2) Additional CPV code(s)
72212480
72212481
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Zero Waste Scotland required a single Supplier to provide services for the ongoing maintenance and development of Zero Waste Scotland’s new website infrastructure, ensuring the site remains effective, secure and continues to evolve and meet our needs as we lead Scotland to use products and materials responsibly.
Zero Waste Scotland has recently undertaken a large digital communications transformation project and will soon be working within a new single website, built within an innovative Headless Content Management framework.
The website will be hosted within a new, high-performance, modular cloud hosting environment.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60
Price
/ Weighting:
40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
We required 1 Supplier per Lot under this Framework Agreement
Lot No: 3
II.2.1) Title
Public Relations Services
II.2.2) Additional CPV code(s)
79416000
79416100
79416200
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Zero Waste Scotland required a single Supplier to provide Public Relations Services to support our in-house team to support us with our longer-term ambitions, and implementing a range of specific communications campaigns that engage and motivate our key audiences.
These services will contribute towards Zero Waste Scotland wider Communications Team objectives by:
*Enhancing the reputation and credibility of Zero Waste Scotland as a corporate brand and, by extension, its sub-brands
*Effective distribution of our news and high-profile communications through close alignment with key stakeholders, facilitated by
centrally-organized communications management
*Building our reputation internationally, leading to recognized expertise in our areas of work.
*Positioning Zero Waste Scotland as influencers on key issues. By doing this effectively at a corporate level, we will increase our success
rate, as we are seen as leaders and experts in the field.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60
Price
/ Weighting:
40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
We required 1 Supplier per Lot for this Framework Agreement
Lot No: 4
II.2.1) Title
Print and Distribution Services
II.2.2) Additional CPV code(s)
79342000
79821000
79810000
79823000
79824000
79933000
79800000
22000000
22100000
79811000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Zero Waste Scotland required a single Supplier to provide a “print on demand” service for the production of printed materials and for the safe and secure and trackable distribution of those materials to a stated location or locations thereafter and set up of some event materials.
Zero Waste Scotland required a range of print requirements from this service, including but not limited to :
*Litho and digital outputs of Brochures, flyers, postcards, posters
*Business cards
*Bound documents, reports, case studies
*Magazines, newsletters
*Forms, certificates
*Exhibition displays of Banners
*Artwork
*Signs, Boards, Stands
*Promotional goods o Good to Go food boxes
*Branded merchandise, e.g. food bag clips, measuring jugs, etc.
*Bespoke service if required
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 65
Price
/ Weighting:
35
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
We required 1 Supplier per Lot for this Framework Agreement
Lot No: 5
II.2.1) Title
Media Monitoring
II.2.2) Additional CPV code(s)
79342000
79310000
79416000
79900000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Zero Waste Scotland required a single Supplier to provide a quick, accurate and responsive corporate media monitoring and analysis
service which identifies and supplies relevant media coverage list and full cuttings from mainstream and specialist trade media across the
UK and Scotland. The main focus shall be on Scottish titles at both a national and local level and there may also be a future need to request international coverage.
Zero Waste Scotland require a service which provides daily updates and full cuttings from a comprehensive range of print, digital and broadcast platforms and titles, all collated and presented in a way that is quick and easy for the users to view, while at the same time offering appropriate password and security controls aand full compliance with Newspaper Licensing Agency (NLA) and Copyright Licensing Agency (CLA) requirements as relevant.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60
Price
/ Weighting:
40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
We required 1 Supplier Per lot for this Framework Agreement
Lot No: 6
II.2.1) Title
Creative Services ( Large)
II.2.2) Additional CPV code(s)
79340000
79342000
79342100
79413000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Zero Waste Scotland required a single Supplier to support our work in encouraging citizens and businesses to move to a circular economy, to support our in-house team, both strategically and tactically, to deliver outstanding medium to large campaigns that engage and motivate
our key audiences.
Zero Waste Scotland’s Communications Team is responsible for all corporate and programme specific activities across the organization and is looking for a Single Supplier to provide a range of services including:
*research
*strategic planning
*concept creation
*creative development
*art direction
*asset creation
*digital services
*copywriting
*photographyand video
*Management of media planning and buying is also required, though this can be done in conjunction with a sub-contractor.
Key priorities for Zero Waste Scotland that we will require support to deliver include mainstreaming the concept of the circular economy as a key way to meet Scotland’s climate goals, reducing Scotland’s material use across key sectors including the built environment and bioeconomy, and encouraging citizen behaviour change around ending single use and reducing, reusing and recycling as much as possible.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60
Price
/ Weighting:
40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
We required 1 Supplier per Lot for this Framework Agreement
Lot No: 7
II.2.1) Title
Creative Services (Small)
II.2.2) Additional CPV code(s)
79413000
79342100
79342000
79340000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Zero Waste Scotland required a single Supplier to support our work in encouraging citizens and businesses to move to a circular economy, to support our in-house team, both strategically and tactically, to deliver outstanding small to medium campaigns that engage and motivate
our key audiences.
Zero Waste Scotland’s Communications Team is responsible for all corporate and programme specific activities across the organisation and is looking for a Single Supplier to provide a range of services including :
*research
*strategic planning
*concept creation
*creative development
*art direction
*asset creation
*digital services
*copywriting
*photographyand video
*Management of media planning and buying is also required, though this can be done in conjunction with a sub-contractor.
Key priorities for Zero Waste Scotland that we will require support to deliver include mainstreaming the concept of the circular economy as a key way to meet Scotland’s climate goals, reducing Scotland’s material use across key sectors including the built environment and bioeconomy, and
encouraging citizen behaviour change around ending single use and reducing, reusing and recycling as much as possible.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 50
Price
/ Weighting:
50
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
We required 1 Supplier per Lot for this Framework Agreement
Lot No: 8
II.2.1) Title
Creative Services Food
II.2.2) Additional CPV code(s)
79340000
79342000
79342100
79413000
79416000
79416100
79416200
90500000
90713000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
The Scottish Government has identified the tackling of food waste as a key priority for action and established the landmark national target of reducing Scotland’s food waste by 33% by 2025 Therefore Zero Waste Scotland required a single Supplier to provide specialist public relations support to work closely with us to develop an over-arching plan for public relations activities and deliver a series of creative, persuasive, dynamic and high-impact food and drink
waste campaigns, including content creation as necessary.
Services will include; high quality media materials, planning, identification of target audience, internal communications support, creative approach including digital content creation, media training, project delivery, photography, events and exhibition support and evaluation of
creative and dynamic public relations, media initiatives, social media management, stakeholder communication engagement and support and other related communications activity.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60
Price
/ Weighting:
40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
We required 1 supplier per Lot for this Framework Agreement
Lot No: 9
II.2.1) Title
Communication – Local Authorities & ad hoc support
II.2.2) Additional CPV code(s)
79413000
79416200
79415200
72224000
79416100
90713000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Zero Waste Scotland required a single Supplier to provide strategic communications and support services for the development of a communications strategy and associated campaign collateral to assist Scottish local authorities undertaking a major change of their kerbside collection service.
There will be a predominant focus on Scottish Local Authorities, however Communications and support services may also include communication support to businesses , third sector organisations and Zero Waste Scotland itself.
Zero Waste Scotland will offer specialist support to Local Authorities for a variety of support needs including but not exclusive to, planning, co-ordination and delivery of a communications strategy for implementing a major service change, including the development of relevant supporting collateral. These services will be in relation to Service Change at both kerbside and communal level, modification or
new household waste recycling centres, campaigns to help increase household recycling and participation rates, or to reduce recycling contamination. Support is offered to assist the development of consistent and effective communications designed to strategically motivate, inform and engage householders and internal audiences.
It is anticipated that this specialist support will be made available for up to ten local authorities/organisations per year however there maybe occasions when this number is exceeded.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 70
Price
/ Weighting:
30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
We required 1 Supplier per Lot for this Framework Agreement
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2022/S 000-036254
Section V: Award of contract
Lot No: 1
Title: Digital Marketing Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
12/05/2023
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 5
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
The Union Advertising Agency Ltd
Union House, 18 Inverleith Terrace
Edinburgh
EH3 5NS
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 250 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Title: Digital & Web Development Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
12/05/2023
V.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 2
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
The Union Advertising Agency Ltd
Union House, 18 Inverleith Terrace
Edinburgh
EH3 5NS
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 250 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 3
Title: Public Relations Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
12/05/2023
V.2.2) Information about tenders
Number of tenders received: 11
Number of tenders received from SMEs: 7
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 11
Number of tenders received by electronic means: 11
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Frame PR
Four Winds Pavilion, Pacific Quay
Glasgow
G51 1DZ
UK
NUTS: UKM82
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 250 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 4
Title: Print and Distribution Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
12/05/2023
V.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 2
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Potts Print UK
Atlas House, Nelson Park
Cramlington
NE23 1WG
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 420 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 5
Title: Media Monitoring
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
12/05/2023
V.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 1
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 2
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Onclusive
222 Gray's Inn Road
London
WC1X 8HB
UK
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 80 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 6
Title: Creative Services ( Large)
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
12/05/2023
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 4
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
The Union Advertising Agency Ltd
Union House, 18 Inverleith Terrace
Edinburgh
EH3 5NS
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 2 600 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 7
Title: Creative Services (Small)
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
12/05/2023
V.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 5
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 6
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Stand Ltd
170 Kelvinhaugh Street
Glasgow
G3 8PR
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 2 600 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 8
Title: Creative Services Food
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
12/05/2023
V.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 3
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
LUX
27 Maritime Street
Edinburgh
EH6 6SE
UK
NUTS: UKM75
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 1 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 9
Title: Communication – Local Authorities & ad hoc support
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
12/05/2023
V.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 6
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Nicki Souter Associates
The Poppy House, Torhill, By- Ardargie
Forgandenny, Perthshire
PH2 9DQ
UK
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 1 200 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
This is an Award Notice for award of a multi lot Framework Agreement, with a single supplier per lot.
(SC Ref:733136)
VI.4) Procedures for review
VI.4.1) Review body
Stirling Sheriff Court & Justice of the Peace
Stirling
UK
VI.5) Date of dispatch of this notice
30/05/2023