Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Anglia Ruskin University Higher Education Corporation
Bishop Hall Lane
Chelmsford
CM1 1SQ
UK
Contact person: Procurement
E-mail: procurement@anglia.ac.uk
NUTS: UKH3
Internet address(es)
Main address: www.anglia.ac.uk
Address of the buyer profile: https://in-tendhost.co.uk/angliaruskinuniversity
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Integrated Advertising Agency
Reference number: T17/36
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Anglia Ruskin University is seeking to identify and appoint an integrated advertising agency, to create, design, implement and evaluate campaigns. These campaigns are both student recruitment campaigns and strategic brand building campaigns. the appointed agency will need to be proficient in creative strategy, customer targeting, media buying and planning including out of home, programmatic, attribution modelling, paid social media, Search Engine Marketing (SEM), content marketing, content automation, data-driven marketing. The agency will work in collaboration with other agencies for digital services, brand and internal faculties and department to support the vision of Anglia Ruskin as being a digitally centric Higher Education provider.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
1 650 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79341000
79341100
79341200
79341400
79341500
79342000
79342100
79342200
II.2.3) Place of performance
NUTS code:
UKH3
Main site or place of performance:
Anglia Ruskin University, Bishop Hall Lane, Chelmsford CM1 1SQ.
II.2.4) Description of the procurement
Anglia Ruskin University is seeking to identify and appoint an integrated advertising agency, to create, design, implement and evaluate campaigns. These campaigns will be both student recruitment campaigns and strategic brand building campaigns. Student Recruitement campaigns focus on awareness, recruitment and conversion through the sales funnel. This is for the main UCAS cycle and critical “clearing” cycle. Utilising expertise creative strategy, customer targeting, media buying and planning including out of home, programmatic, attribution modelling, paid social media, Search Engine Marketing (SEM), content marketing, content automation, data-driven marketing. This could also include home, EU and international markets. Brand Awareness campaigns will support the very top of the sales funnel, “awareness” and could encompass a wider audience, community, alumni, business partners as well as potential students. It is expected that the digital marketing agency will work in collaboration with other agencies for digital services, brand and internal faculties and departments.
II.2.5) Award criteria
Quality criterion: Digital marketing approach
/ Weighting: 50 %
Quality criterion: Quality — relationship and account management
/ Weighting: 10 %
Quality criterion: Corporate social responsibilty and value added services
/ Weighting: 2 %
Quality criterion: Presentation
/ Weighting: 25 %
Price
/ Weighting:
13 %
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend for a further 2 years after the initial term.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2018/S 094-213501
Section V: Award of contract
Title: Integrated Advertising Agency
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
06/09/2018
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
SMRS Ltd
Brook House, 77 Fountain Street
Manchester
M2 2EE
UK
NUTS: UKD3
Internet address(es)
URL: www.smrs.co.uk
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 16 500 000.00
EUR
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Anglia Ruskin University Higher Education Corporation
Bishop Hall Lane, Chelmsford, Essex
Chelmsford
CM1 1SQ
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
Anglia Ruskin University will incorporate a standstill period at the point information on the award of the contract Is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into. The Public Contracts Regulations 2015 (SI2015 No. 102 provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive knowledge of breach.
VI.5) Date of dispatch of this notice
20/11/2018