II.2.2) Additional CPV code(s)
79900000
79930000
II.2.3) Place of performance
NUTS code:
JP
UK
Main site or place of performance:
Concepts, content and ideas for experience can be developed anywhere, however will be used at Expo in Osaka, Japan
II.2.4) Description of the procurement
HMG is looking to procure the services of a creative agency to help conceive and bring to life the concept for the UK Pavilion (UKP) at Expo 2025. It will need to align with Expo’s theme of “Designing Future Society for Our Lives”, the district of “Saving Lives” that the UK’s plot has been secured in, and the UK’s Theme Statement – “See Things Differently – Tomorrow, Today”
The Supplier will be responsible for interpreting the UK’s Theme Statement into an engaging visitor experience, which informs, entertains, and promotes the UK as a world class destination for tourism, education, business and trade. The UK Theme Statement has defined the name of the main exhibition of the proposed UKP: “See Things Differently –Tomorrow, Today”. The Supplier must ensure that the theme and sub-theme flow through all proposed concepts, content and visitor experience.
The UKP will be content led, focusing on content and visitor experience as a priority, and used to promote the UK’s strengths to the world, including world-class universities, ground-breaking research, high-tech start-ups, creative industries and goods and beverage sectors.
The Supplier must work hand-in-hand with official sponsors of the UK Pavilion, who must be fully integrated into the concept and design of what is to be delivered. The UKP must be recognisably British without being over reliant on stereotypes and must engage with the local audience in a way that conveys the UK’s messages clearly.
This requirement consists of two Work Packages.
Work Package (A): Narrative/Concept, Visitor Experience, Content Design, and Conceptual Pavilion Design, Costing and Testing
As part of Work Package (A), the Supplier will be expected to deliver the following:
• Narrative / Storyboard / Concept
• Visitor Experience Proposition (Physical – which should be translatable to Virtual)
• Content Design
• Conceptual Pavilion Design
• Cost Plan
• Early Testing – local market testing of ideas in consultation with other stakeholders across HMG as well as Sponsors
Work Package (B) is a contract option which may be commissioned to the award supplier. If HMG chooses to commission Work Package (B), it may do so in whole, or in part, and may do so some time after completion of Work Package (A).
Work Package (B): Support & Advisory Services: to the full architectural design supplier; in respect of the visitor experience and content production and implementation; and ongoing monitoring and management of live experience.
Work Package (B) requires the Supplier to work in a supporting role to oversee the implementation of their concepts, proposed content and experience, ensuring the realisation of their design, which may include the following services:
- Support the supplier responsible for the full architectural design of UKP to ensure the creative vision is realised
- Creative advisory to construction supplier of UKP
- Support production and delivery of content (Fitout & Final Exhibit)
- Oversight and Management of UKP Visitor Experience and Content Production
- Monitoring and management of live experience
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
1 200 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start:
21/03/2023
End:
31/12/2025
This contract is subject to renewal: Yes
Description of renewals:
The contract can be extended by up to a further six (6) months if so required for the decommissioning of the UK Pavilion
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
Yes
Description of options:
As described in this notice and the procurement documentation available through Jaggaer, Work Package (B) is an Option, and shall only be commissioned to the awarded supplier if required by HMG.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
DIT is intending to hold a Virtual Supplier Engagement Meeting on 21st November 2022 (date subject to change). If you are interested in attending, please use the messaging function in Jaggaer, confirming your interest and providing email addresses for your attendees. DIT will then send out e-invites. The session will be held on MS Teams, there will not be an option for in-person attendance.