CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

1.3

Completed documents must be returned to:

2 Contract Details

2.1

Title

Food & Drink Skills Wales - Marketing Campaign / Sgiliau Bwyd a Diod Cymru - Ymgyrch Marchnata

2.2

Description of the goods or services required

Requirements

Menter a Busnes wishes to appoint an experienced agency to develop and implement a marketing campaign that will raise awareness of the career opportunities within the food and drink industry in Wales and challenge perceptions of careers in this field.

It will be essential that the integrated marketing campaign raises the profile of the

project and opportunities within the sector to key audiences through considered and

effective copywriting and a strong creative concept that utilises appropriate platforms and media to obtain the desired outcomes and highest return of investment.

The successful agency will work closely with the newly established in-house marketing team.

Communication Objectives:

Change the perceptions of careers in the food & drink industry

Raise awareness of opportunities available

Direct traffic to the online Jobs Notice Board (in development)

The campaign has an indicative budget of £35,000. Please note, Menter a Busnes will supply the Welsh translations for this bilingual campaign.

Duration

The project is keen for the campaign to start in January/February 2024. The successful agency must be confident that they can deliver to the timescales agreed. The campaign is to span a minimum of 1 month. Menter a Busnes reserve the right to extend the contract.

Further details are included in the additional documents accessible via Sell2Wales. English & Welsh versions of the ITT are available.

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=136410.

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

Menter a Busnes wishes to appoint an experienced agency to develop and implement a marketing campaign that will raise awareness of the career opportunities within the food and drink industry in Wales and challenge perceptions of careers in this field.

It will be essential that the integrated marketing campaign raises the profile of the

project and opportunities within the sector to key audiences through considered and

effective copywriting and a strong creative concept that utilises appropriate platforms and media to obtain the desired outcomes and highest return of investment.

The successful agency will work closely with the newly established in-house marketing team.

Communication Objectives:

Change the perceptions of careers in the food & drink industry

Raise awareness of opportunities available

Direct traffic to the online Jobs Notice Board (in development)

The campaign has an indicative budget of £35,000. Please note, Menter a Busnes will supply the Welsh translations for this bilingual campaign.

Duration

The project is keen for the campaign to start in January/February 2024. The successful agency must be confident that they can deliver to the timescales agreed. The campaign is to span a minimum of 1 month. Menter a Busnes reserve the right to extend the contract.

3 Conditions for Participation

3.1

Minimum standards and qualification required

Please see full ITT in additional documents

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

(WA Ref:136410)

5.2

Additional Documentation

5.3

Publication date of this notice