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Contract Award Notice

Development of marketing strategy for Biomed Online Learning short courses in healthcare sector.

  • First published: 31 October 2013
  • Last modified: 31 October 2013
  • Record interest

     

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  •  

The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

Contents

Summary

OCID:
Published by:
University of Greenwich
Authority ID:
AA26621
Publication date:
31 October 2013
Deadline date:
-
Notice type:
Contract Award Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

Biomed Online Learning (www.gre.ac.uk/biomed) is a mature programme of tutor-supported short courses that offer continuing professional development or postgraduate qualifications for workers in the healthcare sector at a rate that suits workforce needs and budgetary constraints. Delivered on-line, the format also allows staff to share best practice across different locations and reflect on training needs to support a changing workplace. Courses are created by teams of specialists drawn from both the healthcare workplace and higher education sectors and span a range of management as well as specialist healthcare topics. Although the courses were originally targeted for the professional development of biomedical scientists, the changing nature of the UK healthcare workplace has resulted in several of them finding broad application across a much wider range of professions than originally envisaged. One consequence of this is that the Biomed brand is well-respected, but is not necessarily the most suitable title for some of these other groups.

As a result we are now seeking information and analysis that will enable us to assess more accurately the current position of the programme and that of the individual courses, both nationally and internationally. In addition, we require recommendations that will assist us in developing our marketing strategy.

Specifically, we seek to understand

a) The nature and size of demand for the type of online short courses exemplified by Biomed Online across a range of healthcare disciplines in the UK, mainland Europe, and internationally. This assessment should include a realistic assessment of gaps in the market, and information on competitor programmes and organisations, including the growth of “Massive Open Online Courses (MOOCs)”.

b) The nature and size of demand for Postgraduate Qualifications and for accredited learning across different healthcare professions, including for medically-qualified staff.

c) Opportunities for licensing courses to English-speaking and non-English speaking countries and legal and quality assurance issues which should be considered.

d) Options for the rebranding of Biomed Online.

e) Policy developments, such as service and workforce changes, and career modernisation, which create new training markets or remove existing ones. In England, this would include the shift from secondary to primary care of some of the management of long-term conditions.

The successful tenderer will be able to provide evidence of previous business with the healthcare sector and knowledge of the professional training requirements of healthcare professionals within the UK, Europe and internationally. The work is likely to take 3-4 months.

Full notice text

CONTRACT AWARD NOTICE – OFFICIAL JOURNAL

Section I: Contracting Authority

I.1)

Name, Address and Contact Point(s)


Biomed Online, University of Greenwich

Biomed Office, Grey 215, Avery Hill Road, Eltham

London

SE9 2UG

UK

Catherine Ronan

+44 2083319978

biomed@gre.ac.uk


http://w3.gre.ac.uk/biomed/

http://www.mytenders.org/search/Search_AuthProfile.aspx?ID=AA28488

I.2)

Type of contracting Authority and Main Activity or Activities

Unchecked box
Unchecked box
Unchecked box
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Checked box
Unchecked box
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Unchecked box
Unchecked box
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No

Section II: Object of the Contract

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting authority

Development of marketing strategy for Biomed Online Learning short courses in healthcare sector.

II.1.2(a))

Type of works contract

II.1.2(b))

Type of supplies contract

II.1.2(c))

Type of service contract

24
Yes

II.1.2)

Main site or location of works, place of delivery or performance

University of Greenwich.


UK

II.1.3)

This notice involves a framework agreement

Checked box
Unchecked box

II.1.4)

Short description of the contract or purchase(s)

Biomed Online Learning (www.gre.ac.uk/biomed) is a mature programme of tutor-supported short courses that offer continuing professional development or postgraduate qualifications for workers in the healthcare sector at a rate that suits workforce needs and budgetary constraints. Delivered on-line, the format also allows staff to share best practice across different locations and reflect on training needs to support a changing workplace. Courses are created by teams of specialists drawn from both the healthcare workplace and higher education sectors and span a range of management as well as specialist healthcare topics. Although the courses were originally targeted for the professional development of biomedical scientists, the changing nature of the UK healthcare workplace has resulted in several of them finding broad application across a much wider range of professions than originally envisaged. One consequence of this is that the Biomed brand is well-respected, but is not necessarily the most suitable title for some of these other groups.

As a result we are now seeking information and analysis that will enable us to assess more accurately the current position of the programme and that of the individual courses, both nationally and internationally. In addition, we require recommendations that will assist us in developing our marketing strategy.

Specifically, we seek to understand

a) The nature and size of demand for the type of online short courses exemplified by Biomed Online across a range of healthcare disciplines in the UK, mainland Europe, and internationally. This assessment should include a realistic assessment of gaps in the market, and information on competitor programmes and organisations, including the growth of “Massive Open Online Courses (MOOCs)”.

b) The nature and size of demand for Postgraduate Qualifications and for accredited learning across different healthcare professions, including for medically-qualified staff.

c) Opportunities for licensing courses to English-speaking and non-English speaking countries and legal and quality assurance issues which should be considered.

d) Options for the rebranding of Biomed Online.

e) Policy developments, such as service and workforce changes, and career modernisation, which create new training markets or remove existing ones. In England, this would include the shift from secondary to primary care of some of the management of long-term conditions.

The successful tenderer will be able to provide evidence of previous business with the healthcare sector and knowledge of the professional training requirements of healthcare professionals within the UK, Europe and internationally. The work is likely to take 3-4 months.

II.1.5)

Common Procurement Vocabulary (CPV)

80000000

II.1.6)

Contract covered by the government procurement agreement (GPA)

No

II.2)

Total final value of the contract(s)

II.2.1)

Total final value of the contract(s)

 17 327   GBP       20

Section IV: Procedure

IV.1)

Type of procedure

IV.1.1)

Type of procedure

IV.2)

Award criteria

IV.2.1)

Award criteria

Unchecked box
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Quality and efficiency of the implementation and the management
Outline Proposal
Potential Impact

IV.2.2)

An electronic auction has been used

No

IV.3)

Administrative information

IV.3.1)

File reference number attributed by the contracting authority

IV.3.2)

Previous publication(s) concerning the same contract


2013/S 139-241984 19-07-2013

Other previous publications

Section V: Award of contract

V.1)

Date of contract award:

 07-10-2013

V.2)

Numbers of offers received:

2

V.3)

Name and address of economic operator to whom the contract has been awarded


Fti Consulting Llp

Holborn Gate, 26 Southampton Buildings

London

WC2A 1PB

UK




V.4)

Information on value of contract

V.5)

The contract is likely to be subcontracted

No

Short description of the value/proportion of the contract to be subcontracted

Section VI: Complementary Information

VI.1)

Contract related to a project and/or programme financed by community funds?

No



VI.2)

Additional Information

None

(MT Ref:109846)

VI.3)

Procedures for appeal

VI.3.1)

Body responsible for appeal procedures










Body responsible for mediation procedures










VI.3.2)

Lodging of appeals

VI.3.3)

Service from which information about the lodging of appeals may be obtained










VI.4)

Dispatch date of this Notice

 29-10-2013

Coding

Commodity categories

ID Title Parent category
80000000 Education and training services Education

Delivery locations

ID Description
100 UK - All

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
biomed@gre.ac.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

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