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Contract Notice

Rhayader - The Outdoors Capital of Wales - Online Platform Management

  • First published: 06 October 2021
  • Last modified: 06 October 2021
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Contents

Summary

OCID:
ocds-kuma6s-114514
Published by:
Rhayader Town Council
Authority ID:
AA75141
Publication date:
06 October 2021
Deadline date:
22 October 2021
Notice type:
Contract Notice
Has documents:
Yes
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

Brand Rhayader are looking for a company or individual to grow the new brand via its online platforms. A new website has recently been developed incorporating the new branding and feel for Rhayader – The Outdoors Capital of Wales. We now require the website and social media platforms to be optimised to increase traffic to the site and really cement our brand values with consumers visiting the area. Currently the website generates circa £2000 in advertising space which we hope to grow, and with the growth we hope to invest further with targeted campaigns. But currently that is the annual budget for this project. We expect the applicant to supply us with their proposal on how we collectively could achieve the following outputs with the budget above; • Fully optimised site – Rhayader.co.uk that is responsive on all media platforms, a site that has full SEO and all content is aligned to its key words making it the number one place attraction in Wales. • Carry out keyword research and supply baseline data. • Up to date relevant information – The site does not hold any out of date or irrelevant information. • Update some content, adding/modifying content to ensure site is kept up to date (see below). • A measurable site and media – All platforms have a baseline of visitors and we can understand growth in visits, clicks per page and any other pertinent information in the form of a short report on a 6 monthly basis. Ensuring that successful visits can be tracked and measured from our baseline data. • Social Media Management – All social media platforms are aligned to the website and managed to increase the visitors. Including selecting the right platforms to be on. • Influencer Management –Rhayader strive to engage with influencers and networking with brand ambassadors. We welcome all proposals, including those where you would prioritise certain points and are unable to budget for the whole proposal, or input on how we can make the best use of the budget available. In those instances we would require a rationale as to why certain parts are not relevant or needed to achieve our objective. The proposal should also include your knowledge and understanding of the area and experience with examples of projects undertaken in the past, especially those projects similar to Rhayader.co.uk. Content management has not been specifically listed as an action, albeit small content management will be required for example changing the imagery regularly based on seasons from our stock library. In terms of adding and removing adverts this will be done by the Rhayader team. The successful applicant will be working with a small group of volunteers from Rhayader 2000 (tourism group) and Rhayader Town Councillors. Please provide a fully costed proposal before 22 October 2021 at 5pm.

Full notice text

CONTRACT NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address


Rhayader Town Council

Frongoch,

Rhayader

LD6 5DF

UK

Rhys Thomas

+44 7843477890

rhys@rhayader.gov.wales

http://www.rhayader.co.uk/im-local/rhayader-town-council

1.2

Address from which documentation may be obtained


Rhayader Town Council

Frongoch,

Rhayader

LD6 5DF

UK


+44 7843477890

rhys@rhayader.gov.wales

http://www.rhayader.co.uk

1.3

Completed documents must be returned to:


Rhayader Town Council

Frongoch, Maes Y Deri, maesyderi,

Rhayader

LD6 5DF

UK


+44 7843477890

rhys@rhayader.gov.wales

http://www.rhayader.co.uk

2 Contract Details

2.1

Title

Rhayader - The Outdoors Capital of Wales - Online Platform Management

2.2

Description of the goods or services required

Brand Rhayader are looking for a company or individual to grow the new brand via its online platforms.

A new website has recently been developed incorporating the new branding and feel for Rhayader – The Outdoors Capital of Wales. We now require the website and social media platforms to be optimised to increase traffic to the site and really cement our brand values with consumers visiting the area.

Currently the website generates circa £2000 in advertising space which we hope to grow, and with the growth we hope to invest further with targeted campaigns. But currently that is the annual budget for this project.

We expect the applicant to supply us with their proposal on how we collectively could achieve the following outputs with the budget above;

• Fully optimised site – Rhayader.co.uk that is responsive on all media platforms, a site that has full SEO and all content is aligned to its key words making it the number one place attraction in Wales.

• Carry out keyword research and supply baseline data.

• Up to date relevant information – The site does not hold any out of date or irrelevant information.

• Update some content, adding/modifying content to ensure site is kept up to date (see below).

• A measurable site and media – All platforms have a baseline of visitors and we can understand growth in visits, clicks per page and any other pertinent information in the form of a short report on a 6 monthly basis. Ensuring that successful visits can be tracked and measured from our baseline data.

• Social Media Management – All social media platforms are aligned to the website and managed to increase the visitors. Including selecting the right platforms to be on.

• Influencer Management –Rhayader strive to engage with influencers and networking with brand ambassadors.

We welcome all proposals, including those where you would prioritise certain points and are unable to budget for the whole proposal, or input on how we can make the best use of the budget available. In those instances we would require a rationale as to why certain parts are not relevant or needed to achieve our objective.

The proposal should also include your knowledge and understanding of the area and experience with examples of projects undertaken in the past, especially those projects similar to Rhayader.co.uk.

Content management has not been specifically listed as an action, albeit small content management will be required for example changing the imagery regularly based on seasons from our stock library. In terms of adding and removing adverts this will be done by the Rhayader team.

The successful applicant will be working with a small group of volunteers from Rhayader 2000 (tourism group) and Rhayader Town Councillors. Please provide a fully costed proposal before 22 October 2021 at 5pm.

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=114514.

2.3

Notice Coding and Classification

48000000 Software package and information systems
72000000 IT services: consulting, software development, Internet and support
79340000 Advertising and marketing services
79342000 Marketing services
79413000 Marketing management consultancy services
100 UK - All
1000 WALES
1010 West Wales and The Valleys
1011 Isle of Anglesey
1012 Gwynedd
1013 Conwy and Denbighshire
1014 South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1015 Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1016 Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1017 Bridgend and Neath Port Talbot
1018 Swansea
1020 East Wales
1021 Monmouthshire and Newport
1022 Cardiff and Vale of Glamorgan
1023 Flintshire and Wrexham
1024 Powys

2.4

Total quantity or scope of tender

£2000 annual looking to grow based on traffic and advertising opportunities.

3 Conditions for Participation

3.1

Minimum standards and qualification required

The proposal should also include your knowledge and understanding of the area and experience with examples of projects undertaken in the past, especially those projects similar to Rhayader.co.uk.

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

Time-limit for receipt of completed tenders
    22-10-2021  Time  17:00

Estimated award date
 29-10-2021

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN 

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

(WA Ref:114514)

5.2

Additional Documentation

Online Platform Manager

5.3

Publication date of this notice

 06-10-2021

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
72000000 IT services: consulting, software development, Internet and support Computer and Related Services
79413000 Marketing management consultancy services Business and management consultancy services
79342000 Marketing services Advertising and marketing services
48000000 Software package and information systems Computer and Related Services

Delivery locations

ID Description
1017 Bridgend and Neath Port Talbot
1022 Cardiff and Vale of Glamorgan
1015 Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1013 Conwy and Denbighshire
1020 East Wales
1023 Flintshire and Wrexham
1016 Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1012 Gwynedd
1011 Isle of Anglesey
1021 Monmouthshire and Newport
1024 Powys
1014 South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1018 Swansea
100 UK - All
1000 WALES
1010 West Wales and The Valleys

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
rhys@rhayader.gov.wales
Admin contact:
rhys@rhayader.gov.wales
Technical contact:
N/a
Other contact:
rhys@rhayader.gov.wales

Further information

Date Details
No further information has been uploaded.

Q&A

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Additional Documents

The following additional documents have been attached to this notice. To obtain these documents please select the individual file names below.

Current documents

pdf
pdf126.65 KB
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Replaced documents

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