Summary
- OCID:
- ocds-kuma6s-125355
- Published by:
- THE TRADITIONAL WELSH SAUSAGE COMPANY LTD
- Authority ID:
- AA83070
- Publication date:
- 06 October 2022
- Deadline date:
- 31 October 2022
- Notice type:
- Contract Notice
- Has documents:
- Yes
- Has SPD:
- No
- Has Carbon Reduction Plan:
- N/A
Abstract
A consortium of four Welsh brands are developing an advertising campaign for which they need a media planning and buying service provider. The objective is to raise brand awareness levels within Wales and the brands are looking to use innovative digital targeting tools to maximize the impact of their budget across varied target audiences.
Full notice text
CONTRACT NOTICE – NATIONAL
|
| SERVICES |
1 Authority Details
|
1.1
|
Authority Name and Address
|
|
THE TRADITIONAL WELSH SAUSAGE COMPANY LTD |
Marketing, Morfa Conwy Business Park, Ffordd Sam Pari, |
Conwy |
LL32 8HH |
UK |
Laura Jones |
+44 7468697413 |
marketing@edwardsofconwy.co.uk |
|
https://www.weareedwards.co.uk/
www.sell2wales.gov.wales
www.sell2wales.gov.wales |
|
1.2
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Address from which documentation may be obtained
As in 1.1
|
1.3
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Completed documents must be returned to:
As in 1.1
|
2 Contract Details
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2.1
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Title
Media Planning and Buying for Welsh Food & Drink Brands
|
2.2
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Description of the goods or services required
A consortium of four Welsh brands are developing an advertising campaign for which they need a media planning and buying service provider. The objective is to raise brand awareness levels within Wales and the brands are looking to use innovative digital targeting tools to maximize the impact of their budget across varied target audiences.
NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=125355.
The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.
Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.
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2.3
|
Notice Coding and Classification
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|
|
|
|
79340000 |
|
Advertising and marketing services |
|
79341400 |
|
Advertising campaign services |
|
|
|
|
|
1000 |
|
WALES |
|
1010 |
|
West Wales and The Valleys |
|
1011 |
|
Isle of Anglesey |
|
1012 |
|
Gwynedd |
|
1013 |
|
Conwy and Denbighshire |
|
1014 |
|
South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion) |
|
1015 |
|
Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf) |
|
1016 |
|
Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly) |
|
1017 |
|
Bridgend and Neath Port Talbot |
|
1018 |
|
Swansea |
|
1020 |
|
East Wales |
|
1021 |
|
Monmouthshire and Newport |
|
1022 |
|
Cardiff and Vale of Glamorgan |
|
1023 |
|
Flintshire and Wrexham |
|
1024 |
|
Powys |
|
2.4
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Total quantity or scope of tender
£70,000 Total Media Spend for contract.
|
3 Conditions for Participation
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3.1
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Minimum standards and qualification required
- Proven experience in working with Welsh food and drink brands.
- Expertise in digital targeting across a wide range of communication channels.
- Experienced in using innovative consumer targeting platforms.
|
4 Administrative Information
|
4.1
|
Type of Procedure
Single stage
|
4.2
|
Reference number attributed to the notice by the contracting authority
N/a
|
4.3
|
Time LimitsTime-limit for receipt of completed tenders
31-10-2022
Time 13:00
Estimated award date
14-11-2022 |
4.5
|
Language or languages in which tenders or requests to participate can be drawn upEN
|
4.6
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Tender Submission Postbox
The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at
https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx |
5 Other Information
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5.1
|
Additional Information
(WA Ref:125355)
Relates to the following project/programme financed by EU Community Funds: Yes, Welsh Government "BITES" funding - Decarbonisation and Covid Challenge Fund
The buyer considers that this contract is suitable for consortia bidding.
|
5.2
|
Additional Documentation
|
|
One example of persona for media targeting |
|
|
5.3
|
Publication date of this notice 06-10-2022 |
Coding
Commodity categories
| ID |
Title
|
Parent category
|
| 79340000 |
Advertising and marketing services |
Market and economic research; polling and statistics |
| 79341400 |
Advertising campaign services |
Advertising services |
Delivery locations
| ID |
Description
|
| 1017 |
Bridgend and Neath Port Talbot |
| 1022 |
Cardiff and Vale of Glamorgan |
| 1015 |
Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf) |
| 1013 |
Conwy and Denbighshire |
| 1020 |
East Wales |
| 1023 |
Flintshire and Wrexham |
| 1016 |
Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly) |
| 1012 |
Gwynedd |
| 1011 |
Isle of Anglesey |
| 1021 |
Monmouthshire and Newport |
| 1024 |
Powys |
| 1014 |
South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion) |
| 1018 |
Swansea |
| 1000 |
WALES |
| 1010 |
West Wales and The Valleys |
Alert region restrictions
The buyer has restricted the alert for this notice to suppliers based in the following regions.
| ID |
Description
|
|
There are no alert restrictions for this notice.
|
Further information
|
Date
|
Details
|
| 11/10/2022 16:20 |
ADDED FILE: Brief and Application Process
More Information
|
Postbox
The awarding buyer has indicated that it will accept electronic responses to
this notice via the Tender Submission Postbox facility.
Submit your tender response electronically in a secure environment.
To create an electronic response please click the "Add to my interest list" button at the top of the page.
For more information on the Postbox Facility please refer to the user guide:
Additional Documents
The following additional documents have been attached to this notice. To obtain these documents please select the individual file names below.
Current documents
pdf106.83 KB
This file may not be accessible.
pdf100.88 KB
This file may not be accessible.
Replaced documents
There are no previous versions of these documents.