Prior information notice
This notice is for prior information only
Section I: Contracting
authority
I.1) Name and addresses
Defra Network eTendering Portal
Seacole Building, 2 Marsham Street
London
SW1P 4DF
UK
Contact person: Katie Thompson
Telephone: +44 00000000000
E-mail: katie.thompson@defra.gov.uk
NUTS: UK
Internet address(es)
Main address: https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs
Address of the buyer profile: https://defra-family.force.com/s/Welcome
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.3) Communication
Additional information can be obtained from the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:
https://defra-family.force.com/s/Welcome
I.4) Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5) Main activity
Environment
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Communications Research Call off Contract
II.1.2) Main CPV code
79310000
II.1.3) Type of contract
Services
II.1.4) Short description
The intention is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications – including low/no cost activity as well as paid-for marketing campaigns.
II.1.5) Estimated total value
Value excluding VAT:
1 500 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.2) Description
Lot No: 1
II.2.1) Title
Qualitative Research
II.2.2) Additional CPV code(s)
79310000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications – including low/no cost activity as well as paid-for marketing campaigns. This will span the following: <br/><br/>Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements. <br/><br/>Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences. <br/><br/>Identify barriers and levers to behaviour change among relevant audiences. <br/><br/>Test messaging and visual assets with audiences to inform and improve communications strategies and targeting. <br/><br/>Evaluate the impact of communications strategies a wide range of policy areas.
Lot No: 2
II.2.1) Title
Quantitative Research
II.2.2) Additional CPV code(s)
79310000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications – including low/no cost activity as well as paid-for marketing campaigns. This will span the following: <br/><br/>Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements. <br/><br/>Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences. <br/><br/>Identify barriers and levers to behaviour change among relevant audiences. <br/><br/>Test messaging and visual assets with audiences to inform and improve communications strategies and targeting. <br/><br/>Evaluate the impact of communications strategies a wide range of policy areas.
Lot No: 3
II.2.1) Title
Public Polling
II.2.2) Additional CPV code(s)
79310000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications – including low/no cost activity as well as paid-for marketing campaigns. This will span the following: <br/><br/>Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements. <br/><br/>Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences. <br/><br/>Identify barriers and levers to behaviour change among relevant audiences. <br/><br/>Test messaging and visual assets with audiences to inform and improve communications strategies and targeting. <br/><br/>Evaluate the impact of communications strategies a wide range of policy areas.
II.3) Estimated date of publication of contract notice:
30/08/2024
Section IV: Procedure
IV.1) Description
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
Section VI: Complementary information
VI.5) Date of dispatch of this notice
30/08/2024