Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Neath Port talbot Council
Civic Centre
Port Talbot
SA13 1PJ
UK
Contact person: Wayne Thomas
Telephone: +44 1639763929
E-mail: w.thomas3@npt.gov.uk
NUTS: UKL17
Internet address(es)
Main address: http://www.npt.gov.uk
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0274
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Neath Port Talbot Destination Marketing & Pride of Place Campaign
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
See description of procurement
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
250 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79342000
79342200
79416000
II.2.3) Place of performance
NUTS code:
UKL17
II.2.4) Description of the procurement
An award has been made by Neath Port Talbot Council to appoint a supplier to deliver the following campaign:
The Campaign:-
The aims for the Neath Port Talbot Destination Marketing and Pride of Place campaign is to raise the profile of Neath Port Talbot as an alternative year round visitor destination and change perceptions of Neath Port Talbot as a place to live, work and visit.
The campaign should be delivered in full and all campaign outputs met by 31st March 2025. Commencement date scheduled for May 2023.
There are two distinct elements to the campaign which are summarised below.
Destination marketing campaign:-
This element of the campaign will utilise the ‘Dramatic Heart of Wales’ destination brand to target overnight ‘short stay’ visitors to the area in order to encourage the growth of the visitor economy.
‘Pride of Place’ marketing campaign :-
This element of the campaign will utilise the wider place brand (in particular the Front and Centre brand) to change perceptions of Neath Port Talbot among local Neath Port Talbot residents and residents and investors within the South Wales region.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60
Cost criterion: Cost
/ Weighting: 40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
NPTCBC has recently secured funding via the UK Shared Prosperity Fund (SPF) to deliver a destination marketing and pride of place campaign targeting visitors to Neath Port Talbot and residents and investors within the region.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2023/S 000-003317
Section V: Award of contract
Contract No: NPT-1794
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
31/03/2023
V.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from EU Member States: 3
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Rethink PR & Marketing
2 Princess Way
Swansea
SA13LW
UK
NUTS: UKL
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 250 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
(WA Ref:130867)
VI.4) Procedures for review
VI.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
UK
Telephone: +44 2079477501
VI.5) Date of dispatch of this notice
18/04/2023