Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
National Procurement Service (Welsh Government)
T’yr Afon, Bedwas Road
Caerphilly
CF83 8WT
UK
Telephone: +44 3007900170
E-mail: CommercialProcurement.PeopleCorporate@gov.wales
NUTS: UKL
Internet address(es)
Main address: https://gov.wales/national-procurement-service
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA27760
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: National Contracting Body
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
NPS Media Buying, Integrated Marketing Campaigns and Public Relations Services Framework
Reference number: NPS-CS-107-20
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
The National Procurement Service on behalf of the Welsh Public Sector wishes to establish a collaborative Framework Agreement for Media Buying, Integrated Marketing Campaigns and Public Relation Services.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
35 000 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Media Buying
II.2.2) Additional CPV code(s)
79340000
79341000
79341200
79341400
II.2.3) Place of performance
NUTS code:
UKL
II.2.4) Description of the procurement
This Lot will primarily be a function for buying media space and the placing of adverts and Public and Legal Notices in the chosen media, with the provision of basic design and typesetting. The award will be on the basis of a single source supplier for Wales.
II.2.5) Award criteria
Quality criterion: Technical Weighting
/ Weighting: 400
Cost criterion: Commercial Weighting
/ Weighting: 600
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
Yes
Lot No: 2
II.2.1) Title
Integrated Marketing Campaigns and Public Relations Services
II.2.2) Additional CPV code(s)
79340000
79341000
79341100
79341200
79341400
79342000
79342100
79413000
79416000
79416100
79416200
II.2.3) Place of performance
NUTS code:
UKL
II.2.4) Description of the procurement
This Lot is to provide Customer Organisations access to quality agencies capable of providing creative solutions/advice and campaign management right through from concept creation to execution. Expert advice on appropriate media channels and purchase of media space. Experienced and skilled PR specialists for specific campaigns and ongoing PR support across Wales and the UK. Multiple suppliers will be awarded onto this lot.
II.2.5) Award criteria
Quality criterion: Technical Weighting
/ Weighting: 800
Cost criterion: Commercial Weighting
/ Weighting: 200
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
Yes
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2021/S 090-234522
Section V: Award of contract
Lot No: 1
Title: Media Buying
A contract/lot is awarded:
No
V.1 Information on non-award
The contract/lot is not awarded
Other reasons (discontinuation of procedure)
Section V: Award of contract
Lot No: 2
Title: Integrated Marketing Campaigns and Public Relations Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
15/12/2021
V.2.2) Information about tenders
Number of tenders received: 16
Number of tenders received from SMEs: 15
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 16
Number of tenders received by electronic means: 16
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Ubiquity Group
S4C Media Centre, Llanishen
Cardiff
CF145DU
UK
Telephone: +44 2922409703
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
jamjar
39 High Street,
Cowbridge
CF717AE
UK
Telephone: +44 1446771265
NUTS: UKL22
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Golley Slater
Wharton Place, Wharton Street
Cardiff
CF101GS
UK
Telephone: +44 2920388621
Fax: +44 2920228554
NUTS: UKL22
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
The Orchard Media and Events Group
Priority Business Park, Trade Street
Cardiff
CF105DT
UK
Telephone: +44 2920100888
NUTS: UKL22
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Lynn PR LTD
153 Broadway
Cardiff
CF241QH
UK
Telephone: +44 7767471584
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Freshwater
Raglan House, Cardiff Gate Business Park
Cardiff
CF238BA
UK
Telephone: +44 2920304050
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Working Word
East Wing, Ivor House, Bridge Street
Cardiff
CF102EE
UK
Telephone: +44 2920455182
NUTS: UKL22
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
BrandContent
27 High Street
Cardiff
CF52DY
UK
Telephone: +44 2920566220
NUTS: UKL22
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Cowshed Communication Ltd
1st Floor, Park House , Greyfriars Road
Cardiff
CF103AF
UK
Telephone: +44 7971877590
NUTS: UKL22
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Equinox
9 Earlswood Road , Cardiff Business Park
Llanishen
CF145GH
UK
Telephone: +44 2920764100
NUTS: UKL
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
SBW Advertising
Cambrian Buildings, Mount Stuart Square
Cardiff
CF105FL
UK
Telephone: +44 7810798244
NUTS: UKL
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Four Communications
20 St Thomas Street,
London
SE19BF
UK
Telephone: +44 2036974349
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 16 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Over 73 public sector organisation in Wales have committed to the NPS in principle, including all Local Authorities, NHS bodies, Welsh Government, Welsh Government Sponsored Bodies, the Police, Fire and Rescue Services, Higher and Further Education.
In accordance with Regulation 33(5) of the Public Contracts Regulations 2015 (as amended), these procedures for awarding call-off contracts under the framework may be applied only between the contracting authorities clearly identified in the tender documentation.
A copy of this list has been uploaded in the suppliers attachment area of the ITT at the time the notice was published to ensure compliance with the requirements of the Public Contracts Regulations.
The Welsh Ministers (NPS) will not be liable for any bidder costs arising from the non award of the framework.
(WA Ref:116978)
VI.4) Procedures for review
VI.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
UK
Telephone: +44 2079477501
VI.5) Date of dispatch of this notice
20/12/2021