Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Menter a Busnes
Y Parc Gwyddoniaeth, Aberystwyth
Ceredigion
SY23 3AH
UK
Telephone: +44 1970636565
E-mail: ilan.jones2@menterabusnes.co.uk
NUTS: UKL
Internet address(es)
Main address: https://menterabusnes.cymru/home/
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0860
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Other: Not for profit organisation
I.5) Main activity
Recreation, culture and religion
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and
available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience.
The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023.
The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key
audiences in Wales and GB based on their attitudinal behaviours.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
150 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79340000
79342100
II.2.3) Place of performance
NUTS code:
UKL
II.2.4) Description of the procurement
A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience.
The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023.
The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key audiences in Wales and GB based on their attitudinal behaviours.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 80
Price
/ Weighting:
20
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2023/S 000-002193
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
24/05/2023
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 5
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 5
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Ubiquity
S4C, Parc Ty Glas, , Llanishen
Cardiff
CF145DU
UK
Telephone: +44 2922409695
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 150 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
(WA Ref:131889)
VI.4) Procedures for review
VI.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
UK
Telephone: +44 2079477501
VI.5) Date of dispatch of this notice
25/05/2023