CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

As in 1.1

1.3

Completed documents must be returned to:

As in 1.1

2 Contract Details

2.1

Title

TV/Video production for Welsh Hero Brands

2.2

Description of the goods or services required

#CaruCymruCaruBlas #LoveWalesLoveTaste is a cross-industry, collaborative Food & Drink Wales Consumer campaign with the aim to promote and raise awareness of Welsh food and drink. The Welsh Heroes extension of the #CaruCymruCaruBlas campaign involves Hero brands across categories. This campaign will produce 10 individual adverts that will meet the marketing objectives of each brand, while also linking to the overall campaign message.

Objectives:

- Producing 10 individual adverts for a consortium of non-competing Welsh brands all with the same campaign feel but meeting each brand’s individual targets and audiences.

- Raising overall consumer awareness for Welsh food and drink brands in Wales and GB through digital and TV advertising using the produced video content.

Advert content:

Individual storyboards will need to be developed for each of the Brands and the adverts will vary depending on each brand’s aims and target audiences, with further information being provided upon award of the contract. While each advert will be individual, all should have a similar tone and aesthetic feel - each advert will feel upbeat and energetic as well as being authentic and unique to each brand’s characteristics. There will be an overarching campaign line to link all the individual adverts.

Deliverables:

- 10 individual adverts, 30 seconds long

- A minimum of 4 of these adverts will need to have Clearcast approval which you would be expected to manage

- Welsh language versions of some of these adverts will be needed for advertising in Wales

- Full usage rights of video footage for each brand for future use

- Different formats and edits for adverts for use across social media platforms

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=126549.

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

£75,000 (excluding VAT) to produce 10 adverts ready for advertising in Wales and GB from February 2023 onwards (dependent on each brand’s own target audiences and objectives).

3 Conditions for Participation

3.1

Minimum standards and qualification required

Minimum standards and qualification required:

- Proven experience in working with Welsh food and drink brands

- Expertise in delivering adverts using the Clearcast process

- Proven ability to manage the production of multiple adverts within the same overall campaign

- Expertise in developing and collaborating with brands collaborating with brands in the whole creative process, from concept through to delivery

- Demonstrate high production qualities whilst delivering cost-effective advertising within set budgets

- Ability to deliver bilingual (Welsh/English) campaigns

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

Information required: Quote breaking down proposed costs of video production, experience in project delivery, proposed team.

Max word count: 5 pages of A4 (size 12 font) or 10 PowerPoint slides. Included in this application should be a summary of the team’s CVs.

Submissions must reflect the conditions for participation listed in Section 3, and proposals will be assessed against each. Following the Sell2Wales tender process, applicants who meet the competencies in Section 3 may be required to attend an in person meeting.

Following award of contract, the chosen applicant will receive further, detailed information on each brand’s advertising objective alongside any information required to finalise quotes.

The campaign will need to be fully delivered by the end of March 2023.

(WA Ref:126549)

The buyer considers that this contract is suitable for consortia bidding.

5.2

Additional Documentation

5.3

Publication date of this notice