Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Swansea University
Procurement Office, Swansea University, Singleton Park
Swansea
SA2 8PP
UK
Telephone: +44 1792602779
E-mail: procurement@swansea.ac.uk
NUTS: UKL18
Internet address(es)
Main address: http://www.swansea.ac.uk
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0345
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Digital Advertising
Reference number: SU25(24)
II.1.2) Main CPV code
79341000
II.1.3) Type of contract
Services
II.1.4) Short description
The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1).
Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising.
The University wishes to appoint an external Contractor to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. The appointment requires the Contractor to buy and manage advertising on behalf of the University. The University does not expect the successful organisation(s) to undertake creative design (this is a separate contract) but does expect that the Contractors will liaise with the Universities creative design agencies and in-house design teams where necessary.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Lowest offer:
8 795.00
GBP/ Highest offer:
10 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79341000
79341400
79340000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1).
Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising.
The appointed contractor will have extensive expertise in managing and implementing digital advertising to include (but not exclusively) social, search and programmatic advertising with Higher Education Institutions. Contractors are expected to be Google and/or Facebook partner certified and have a deep understanding of the student recruitment cycle for Undergraduate and Postgraduate students in the UK, EU and internationally.
II.2.5) Award criteria
Quality criterion: Approach
/ Weighting: 25%
Quality criterion: Expertise
/ Weighting: 25%
Quality criterion: Client/Agency Relationship
/ Weighting: 20%
Price
/ Weighting:
30%
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2023/S 000-031661
Section V: Award of contract
Contract No: SU25(24)
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
12/04/2024
V.2.2) Information about tenders
Number of tenders received: 12
Number of tenders received from SMEs: 12
Number of tenders received from tenderers from EU Member States: 12
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 12
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Adgen Ltd
2 Chapel Court, Holly Walk
Leamington Spa
CV324YS
UK
NUTS: UKG13
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
Lowest offer:
8 795.00
GBP
/ Highest offer:
10 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
(WA Ref:144458)
VI.4) Procedures for review
VI.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
UK
Telephone: +44 2079477501
VI.5) Date of dispatch of this notice
26/09/2024